Interactive Advertising – The first step to a new conversation
So I was thinking… we have been been thinking, talking, reading, writing about conversation for a while now. But, can we have a conversation through advertising? The more I read about it, the least I see it happening. This is pretty disturbing when your; my business (h2hinteractif.com) depends on advertising. Not that I am trying to find an excuse for not working on my blog at all in the past 15 months, but the lack of understanding and the fear of putting my vision out there sort of blocked any inspiration. But I have (thanks to Michelle Blanc for helping me) found my interest again. That being said, as I am defining my thoughts listening to Jaffe Juice, Mitch Joel and others, some things were still bothering me – advertising and conversation cannot go together. I could not get my head around this idea.
I strongly believe in all this conversation concept but before we get to a conversation, one needs to make contact. As I have written in the book Age of conversation 2 – Shooting at the Stars; in order to have a conversation you need somebody to listen. Even if I don’t believe that you can have a conversation through advertising, a good piece of interactive advertising is certainly a first step to it.
My next posts will be around this concept of Interactive Advertising as a networking to tool for corporations. If you happen to have great exemples to illustrate the point, please, let us know.
